Sam Stevens
Results-driven marketer with 8+ years of scaling marketing functions in startup and SME environments.
About
Sam is a Marketing Manager with over 8 years of experience driving digital growth for startups and established brands alike. Specializing in PPC advertising, landing page production, and attribution analytics, Sam is known for building the systems and roadmaps that turn high-level objectives into measurable results. What sets Sam apart is a rare blend of strategic thinking and hands-on execution — from managing data-driven campaigns to leading creative projects in video production, product photography, and graphic design. Outside of work, Sam channels that same maker's spirit into rock climbing, cycling, hiking, and DIY woodworking projects.
Skills
With a career spent with small-to-medium sized teams, Sam has developed a broad skillset. The skills below reflect his areas of proficiency, ranked by comfort level.
Experience
Marketing Manager
- Built the marketing department from the ground up — team, systems, channels, and strategy.
- Oversaw marketing through a ~40% company revenue growth year in 2025.
- Executed a cross-platform Black Friday campaign generating $800K+ in revenue; paid channels drove 40% of total sales.
- Represented the brand at the world's largest baking expo, managing booth design, logistics, and execution on a limited budget.
- Established full-funnel analytics across all channels, enabling clear attribution and performance visibility.
- Built and maintained influencer partnerships that sustained brand credibility and market share.
Digital Marketing Specialist
- Managed digital marketing for the US subsidiary of a global tech brand — Google Search, PPC display, social, email, and website content.
Digital Media Specialist
- Produced video, podcast, print, and digital content for internal and external marketing campaigns.
Marketing Coordinator
- Managed production of commercial real estate listings, proposals, and offering memorandums. Maintained website, social media, and email marketing database.
Education
B.S. · Texas A&M University – Commerce
Graduated Cum Laude · 3.65 GPA · 3-year completion · Regent Scholar Program
Work
A selection of campaigns, projects, and deliverables from across Sam's career. More specific information regarding campaign planning, execution, and result attribution can be provided upon request.
Simply Bread App - Explainer video
A short-form video explaining core app functionality — conceived, written, and produced from the ground up.
- Executive Producer: Led the full production lifecycle, from initial concept through final delivery.
- Writer: Authored and edited the video script.
- Campaign Asset: Became the centerpiece of multiple downstream marketing campaigns.
Simply Bread booth at IBIE
Tasked with representing our brand at the world's largest baking expo, we didn't just show up — we made a statement, establishing our brand in a new market and taking home an award in the process.
- Fully-Functional Bakery: Executed a working bakery within a temporary convention center space — a significant operational feat.
- Efficient Execution: Planned, built, transported, and operated the booth for a full week for approximately $85K — a fraction of what many exhibitors spend on furniture alone.
Simply Bread recipe video
One of several videos produced for Simply Bread in 2025. Though the series was ultimately discontinued due to budget constraints, this work stands as a strong example of high-production-value content marketing.
- High-Quality A/V: Managed lighting and set design internally, reinforcing brand identity throughout.
- Minimal Budget: Kept costs down by handling most work in-house, supplemented by contract videography and remote editing.
- Influencer Collaborations: Partnered with influencers reaching hundreds of thousands of followers to drive engagement.
Patient interview with Catalyst Health Network
Part of an initiative at Catalyst Health Network to capture authentic patient stories. Every aspect of this video — from setup to final cut — was handled solo.
- Videography: Operated multiple cameras, lighting, and audio equipment independently.
- Interview: Conducted the patient interview in addition to managing all technical elements.
- Post-Production: Edited the footage, created custom graphics, and published the final video.
Animated Patient Story
Another installment in the patient story series, with a focus on animation. Served as the primary writer and producer throughout.
- Writing & Storyboarding: Reviewed a broad pool of patient stories, selected the strongest candidates, wrote scripts, and developed animation briefs.
- Creative Collaboration: Coordinated with the internal design team and external voice talent to bring each story to life.